Understanding Facebook and Instagram Key Advertising Policies
Before you create your facebook ad it's important that you understand the key ad policies for facebook and instagram because there are some restrictions in terms of the content the targeting and the images that you can use in your facebook ads now the best place to understand the facebook ad policies is on the facebook website itself they have a very detailed guide about what is allowed what is not allowed and if you want to access this for yourself you can go to facebook.com forward slash policies forward slash ads so the first thing to understand is that there is an ad review process before your ads show up on facebook and instagram they reviewed to make sure they meet these advertising policies laid out here that typically that will happen and your ads will be reviewed within 24 hours and if for any reason your ad is not approved you'll get a notification by email explaining why and the changes that you need to make so let's start by looking at some of the prohibited content now anything that's listed here cannot be advertised on facebook and as you can imagine a lot of these things are pretty obvious like illegal products or services tobacco products drugs but here there are a couple of surprising categories in here like unsafe supplements and it's probably a reason why you don't see a lot of supplements for bodybuilding etc in your facebook newsfeed because facebook has the sole discretion to decide whether your supplement is safe or unsafe so that's a big question mark if you are advertising in this niche moving down again some more obvious categories like adults content or products but down here is another interesting one third party infringement and i have a great example of this i had a friend who wanted to create a t-shirt company that had printed on the t-shirts the latest memes from around the internet and the problem with this and why he wasn't able to really get his business id off the ground and access facebook ads is because a lot of those memes and images included copyrighted trademarked images so that's worth considering if you are going to sell t-shirts or any products like that that have copyrighted infringement you won't be able to advertise them through the facebook ad platform now moving down a further a little bit here there are a lot more things under the prohibited content here payday cash loans multi-level marketing penny auctions etc some of the things you might expect to see now after prohibited content there are restrictions on certain other types of content like alcohol you must follow the local laws so for example in ireland where i'm from you wouldn't be able to advertise to anybody under 18 in relation to alcohol other types of restricted content like online pharmacies supplements if you're in this business once again it's good to come in here and really check before you go through that process of setting up your ads doing all the targeting only to get not approved at the end of all of that so prohibited and restricted content are the big policy areas that you'll want to review now another important one where there's a lot of confusion is text in images and facebook recently changed the rules on this so this is worth looking at in a little bit more detail so facebook pro
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