Understand Facebook Ad Structure Before You Regret

Image Source: https://pixabay.com/id/photos/facebook-media-sosial-7104152/

when you're advertising on facebook it's important to understand how facebook will organize your ads facebook organizes your ads into three levels campaigns ad sets and ads and this structure makes it easier for you to organize and optimize the performance of your ads so here's how the structure works to run an ad on facebook the first thing you'll do is choose an objective for example you may want to run a campaign to get traffic to generate leads or to increase conversions for each different objective that you have you will set up a separate campaign once you've chosen your objective the next level is the ad set and it's in here that you will define your audience your ad schedule where your ads will appear and how much you will pay at the ad level it's all about what people will see and it's here you will define your ad creative or what will appear in your ad like the image you use the link that you get people to click on and the messaging within the ad the key benefit of this ad structure is not only that it breaks down these steps to creating a campaign but it lets you test which ads perform better for example if you wrote a campaign to get traffic to your website you could test the responsiveness of different audiences at the ad set level by creating a separate ad set and you could test the responsiveness to different types of ads by creating new ads at the ad level using maybe different photos videos and messages and with the ads reporting tool you will then be able to see which audiences respond most and which ads perform the best so that you can really do more of what's working and get more out of your advertising campaigns now that you understand the facebook ad structure and how we can help you optimize your campaigns the next step for you is to create your first ad and that's what we're going to start doing in the next lecture

Check out the full explanation in the video