You Will Never Believe These Bizarre Truths Behind Instagram Profile Picture

In this video you're going to learn how to add a profile image to your instagram account that's going to attract your audience so what i recommend you do is you click in and open up the top influencers that you have already added to your accounts and it's in here that you can see the profile images that you are that they are using now for this example accounts i'm just creating an account where i'm the face of my business and then maybe a personal finance planner so what i can see here is that because it's more of a count where i'm to face my business and i've followed these top influencers they're all using personal profile images and if i scan down through these five accounts personally the one that grabs my attention the most is this one at the bottom dave ramsey here and i think he's done a couple of things particularly well in this photo which i wanted to point out because these are best practices that you should use for yourself so the first thing is that here he has got a very clear background it's a bright color so it really does his face really pops off the page also the picture is very close in terms of it's cropped quite close so we really get a good picture of his face he's also i think dressed in an appropriate way that's going to appeal to his audience so if we read his bio here it says america's trusted voice on money so obviously trust is a very important being an authority and you can see he's wearing a suit and a shirt and he's got glasses on so he looks smart he's kind of an older guy and so this is kind of a perfect profile image which i think would really attract his audience because they would see him as an authority and it's obviously a professional photo it's easy to recognize him and it kind of suits the type he's wearing the type of thing that his audience would expect if he was in his gym clothes well it wouldn't be obvious that we're talking really about business and money so that is a great example of someone doing it really well let's have a look at some of these other guys we can look at tim ferriss here now i think personally for me you can see that he's quite a bit of a distance back from the camera he's pointing to his t-shirt which i don't understand what that's about and it's also just hard to recognize in the background of that image is obviously him standing in maybe a house or something like that i don't really know what's going on there so you can see it doesn't pop off the page as much now in his profile page here it's probably still recognizable as him but if we go to a kind of an individual post you can see he appears much smaller at the top of the page so it's much harder to recognize that as him and so that's really the difference between the two that we've seen there and maybe he could improve that a lot by just following more similar to what dave ramsey is here doing here a much closer shot of the face and maybe a clear background that really pops off obviously he doesn't have to be in a suit if that's not what is really going to attract his audience and what his audience expects to see now there's some other uh ones here you can see by vaynerchuk he this is a picture of him in the front of a magazine which is quite a clever use of it gives him some social proof but again i can't really read any of that and um maybe just a closer picture of the face would be better so in terms of your personal profile picture again to recap some of the best practices keep that shot of the face pretty close i wouldn't bother putting any text in there trying to have a clear background if you can and dress appropriately to what your audience would expect now it doesn't have to be business clubs if you were into fitness you could be in your fitness clothes or whatever so that is a personal profile picture and always have a look at top influencers in your knees to really understand what they're doing now let's have a look at some actual business accounts so i want to show you a company here called hubspot and i think they've done it quite well

More courses

Why Market Your Business With Email Has The Answer To Everything
How Mailchimp Account Setup Can Increase Your Profit!
Reasons Why Email Marketing Analytics Is Getting More Popular In The Past Decad

you can see actually they've got a number of accounts on instagram here and what they've done is they just have one background color and then a color for their logo so only two colors and i'd recommend you follow that as well and then also you can see there's no text in there it's very simple even if we click into to look at one of their posts in the top left hand corner here it's still instantly recognizable as them and it really pops off the page now i want to show you another account that maybe isn't done as well

just so you have that comparison again so this company tense tile actually pretty interesting company they kind of have these tents that you tie up so pretty cool e-commerce company but you can see their logo here it's it is two colors but it's black and white and they have text on it also and that looks okay on their profile page but then when we come into one of their posts you can see it's it's black on white so it doesn't really pop off the page in the top left hand corner and also that text becomes unreadable then there's no real need to include any text because the name of the account is right there so my opinion would be for them to change that logo maybe have an orange on white and just keep that kind of image remove the text and i think that will pop off a lot more on the page be more recognizable when people see these type of posts in their news feed so for a business account as well there are those best practices and if you want to come back and have a look at a good example hubspot you can see that they've done it well there's no text just one color and they've used bright colors to make sure it really pops off the white background that is on instagram so once you have decided uh what profile picture you want to use to actually add the profile picture you want to come in click on settings the top right hand corner edit profile and then you can change your profile image now you have the option here to import it from facebook twitter etc or choose from your library which i'm gonna do now i've got a picture that i've uploaded to my phone before and this is as i've as i've kind of recommended just two simple colors and just using this for a setup demo account and i think that looks pretty good i can click done and i just need to confirm my email which i'll do now and then i can just click done

so if we come back to my profile you can see now the profile image is loaded up i think it really does pop off the page got a bright color background and that is how you really add a profile image to your instagram account so now it's your turn go ahead and add either personal profile picture or business logo to your instagram account following the steps and best practices that you've learned in this video