Introduction Google Analytics Course for Beginners
Hi my name is dara and welcome to this google analytics course where you are going to learn how to use google analytics as a powerful tool to grow a business now before we jump into what we're going to cover in the course i think it's really important you understand why you should analyze your website or marketing data and the famous business consultant peter drucker put it best he said you can't manage what you don't measure or you cannot improve what you don't measure and google analytics really is the tool that will allow you to measure your website and marketing performance so that you can improve it now in this course you will learn how to set up a google analytics account install tracking code on your website configure google analytics goals set up backup views set up filters analyze standardized reports like audience behavior conversion benchmarking and real-time reports how to use campaign tagging to better track the success of your marketing campaigns.
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How to manage multiple google analytics accounts if you want to take on clients how to set up custom dashboards and reports for colleagues and clients and go beyond those standardized reports and how to link google analytics with other google products like google ads so in particular you can create lists of people that you can remarket to in google ads based on
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The information from your google analytics accounts now how i suggest you take this course is that if you have your own website you just follow along and implement the steps on your own website and google analytics accounts if you do not have a website and you still want to put things into practice i'm going to give you access to a demo account so that you can really get hands-on experience and go confidently into jobs or freelancing clients and say i can do this work for you so all of that and more is coming up in this course let's get started
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